As more and more consumers use digital content services — such as social networking and videos — they're more willing to accept advertising if it means the services have no fee.
That was one of the findings of an IBM survey of 2,800 people in six countries — Australia, Germany, India, Japan, the U.K. and the U. S. More than 70 percent of respondents said they preferred the ad-supported model to paying a fee for the services.
Compared to a similar survey done last year, twice as many pe...
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