Faves is a social bookmarking and networking software that installs a single browser button for users to “fave” a webpage, making a link to the page part of their Faves profile. Until October 2007, Faves was called Blue Dot.

While offering a service similar to the better-known del.icio.us, Faves has a wider range of functionality that encourages interaction with “friends” in rating the content of linked webpages. When a registered user visits their Faves home page, they see a summary of the bookmarks, called “Faves” by the company, that have been most recently shared by their friends.

Features

In addition to features shared with other bookmarking and social bookmarking services, Faves provides an in-page dialog for saving a Fave, thumbnails generated from the page, dynamic voting, and topic-based auto-generated favorites pages.

History

Blue Dot Inc. was co-founded in 2004 by Mohit Srivastava and Sumit Sen using $1.5 million from angel investors, and the website bluedot.us was launched in June 2006. Blue Dot hopes to profit on of sales from “dotted” websites from its affiliate marketing program, and is part of the technology resurgence in the Washington Puget Sound area.

Early on, Blue Dot actively sought interaction with early adopters in “pizza and soft drink” focus groups on campus that have been cautiously criticized by some academics.

In 2007, the service was renamed Faves. As of December 2007, the web site still lists the company name as Blue dot, Inc.

Other Information

• Founded  Seattle, Washington (2004)
• Headquarters  Seattle, Washington
• Key people  Mohit Srivastava, Co-Founder
• Industry  Software & Programming

Links

• Website  www.faves.com